Advertising Worksheet

Santa Monica College
Advanced ESL Reading and Writing
Eric H. Roth
 
 
Please use a magazine or newspaper ad to answer the following questions.
 
1.    Have you seen this ad before?
2.    What’s the product being promoted?
3.    What brand is the product?
4.    Does the ad have a slogan? What is the slogan?
5.    Does the company have a logo? Can you draw it or describe it?
6.    Is there a photograph? Can you describe the ad?
7.    What does the product cost? How do you know?
8.    Does the ad contain information on how to find the product?
9.    What is the ad’s pitch? (For example, buy this toothpaste and be sexy).
10.What does the advertiser want the viewer to do?
11.What emotion does the ad evoke? Why?
12.Who do you think is the ad’s target audience? Why?
13. Which publication does this ad come from?
14.How would you rate this ad’s effectiveness on a scale to 1-5?
15. Do you think this ad would be effective in your native country? Why?
16. Do cigarette companies advertise in your country? Where?
17. Do alcohol companies advertise in your country? Where?
18. What restrictions, if any, exist for advertising in your native country?
19.  Do you have a favorite ad? Why?
20. Can you compare advertising in the US with another country?

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